Dropbox is a file storage and workspace collaboration platform. A decade after its launch dropbox has competition from big companies, including Apple, Google, and Amazon.
 |
| Dropbox Designs with a new identity |
Now Dropbox has created its new identity. It includes bright new typography, new color palette, illustrations and collaboration with artists, different from its minimalist blue-and-white corporate aesthetic. They have mentioned that the new brand design was inspired by the creative work of its customers — everyone from musicians to medical researchers.
The illustrations have been created and animated with the help of Animade, who created 40 of the final illustrations as well as four animated vignettes — “which now live happily across Dropbox and on desktop and mobile.”
Dropbox got mix feedback, some people found it interesting, some feel it's annoying.
0 Comments